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  • Writer's pictureGavin Kelly

Debunking the Paranormal in the Age of Clickbait


The internet has democratized paranormal investigation, throwing open the creaky doors of haunted houses and whispering shadows to anyone with a camera and a WiFi connection. This democratization, however, has brought with it a doppelganger: the clickbait paranormal. Enterprising YouTubers, fueled by adrenaline and algorithms, flood the digital landscape with dubious evidence and sensationalized experiences, leaving viewers drowning in a murky soup of staged scares and manufactured mystery. In this treacherous terrain, discerning truth from fabricated frights has become vital for anyone seeking genuine encounters with the unknown. Gone are the days of grainy film footage and hushed pronouncements from tweed-clad investigators. Today's paranormal sleuths are millennials armed with drones, night vision goggles, and an encyclopedic knowledge of editing software. They livestream investigations, conduct EVP sessions with smartphones, and capture "ghost orbs" on shaky cellphone cameras. Their weapon of choice: manipulation.

  • Manufactured Evidence: Ghost orbs, the digital dust bunnies of the paranormal, are prime examples. Flares, dust, and insects can morph into spectral orbs under the right lighting and shaky camerawork. Thermal fluctuations, often attributed to ghostly apparitions, can be caused by drafts, faulty equipment, or even the investigator's own body heat. Sounds can be easily faked or misidentified, from creaking floorboards to EVP whispers. In the hands of a click-hungry YouTuber, any anomaly becomes proof of the paranormal, regardless of its mundane origin.

  • Scripted Scares: Jump scares, sudden zooms, and ominous music aren't just editing flourishes; they're tools to manipulate the viewer's emotional state. YouTubers create a sense of fear and excitement by artificially amplifying the tension, even when the underlying evidence is thin or nonexistent. This manufactured suspense, built on pre-planned "ghostly encounters" and exaggerated reactions, thrives on the thrill of the unknown but rarely offers genuine exploration.

  • Cherry-picking and Confirmation Bias: The human mind is notoriously adept at finding patterns, even in random noise. Confirmation bias, the tendency to interpret information in a way that confirms our existing beliefs, is particularly potent in the paranormal realm. YouTubers often present only the footage that supports their pre-determined conclusions, ignoring or dismissing anything that contradicts their desired narrative. This cherry-picking creates a misleading picture, highlighting coincidences and unexplained events while downplaying mundane explanations.


This epidemic of fabricated frights has far-reaching consequences. It erodes trust in genuine researchers and investigations, casting a shadow over credible evidence with the brush of cheap thrills. It preys on people's anxieties and vulnerabilities, exploiting their fascination with the unknown for personal gain. It diminishes the genuine pursuit of the paranormal, turning it into a cheap carnival of jump scares and staged encounters. So, how does one navigate this minefield of manufactured hauntings and discern the genuine from the fraudulent? Here are some essential tools for critical viewers:

  • Source Scrutiny: Who created the content? Are they experienced investigators with a proven track record or internet personalities capitalizing on the paranormal trend? Research their background and check for reputable sources and affiliations.

  • Skeptical Approach: Approach every claim with a healthy dose of skepticism. Don't accept every bump in the night as proof of the paranormal. Before jumping to supernatural conclusions, look for alternative, mundane, or scientific explanations.

  • Independent Verification: Don't rely solely on the investigator's claims. Look for independent corroboration, eyewitness accounts, or historical records that support their findings. Verify information and locations, and be wary of overly dramatic presentations.

  • Critical Thinking: Think about the methods used. Were proper controls in place? Could environmental factors or equipment malfunctions explain the observed phenomena? Are the conclusions drawn logical and consistent with the evidence presented?

  • Beyond the Clickbait: Don't let the bells and whistles distract you from the substance. Look for thorough investigations, in-depth analyses, and a willingness to consider alternative explanations. If the focus is solely on thrills and entertainment rather than genuine exploration, look elsewhere for credible research.


Remember, genuine paranormal research is not about cheap scares and instant gratification. It's about careful investigation, meticulous documentation, and an honest pursuit of understanding the unknown. By developing critical thinking skills, remaining vigilant against manipulation, and seeking out credible sources, we can reclaim the conversation about the paranormal from the clutches of clickbait ghosts and pave the way for genuine exploration and discovery. The future of paranormal investigation lies not in staged encounters and manufactured excitement but in a commitment to rigorous methodology, critical analysis, and a respect for the complexities of the unknown. Only then can we move beyond the minefield of clickbait and engage with the paranormal on its own terms. This shift from spectacle to substance requires a change in the investigators' approach and viewers' expectations. We must demand more than jump scares and fabricated mysteries. We must ask for in-depth research, well-documented evidence, and a willingness to grapple with the uncertainties inherent in this field. Debunking clickbait ghosts is only the first step. The true challenge lies in fostering a critical and constructive dialogue about the paranormal. This involves:


  • Encouraging Open-mindedness: Skepticism is crucial, but so is an open mind. Dismissing the entire paranormal field out of hand closes the door to potential genuine phenomena. We must be open to the possibility that science may not yet have all the answers and that unexplained experiences deserve serious consideration.


  • Prioritizing Data over Anecdotes: Personal accounts can be valuable, but they should not be the sole basis for conclusions. Robust investigations require data-driven approaches, utilizing scientific methods and equipment to collect and analyze evidence. This creates a more objective framework for interpreting paranormal experiences and separates genuine anomalies from psychological or environmental factors.


  • Building Bridges with Science: The paranormal and science are often seen as opposing camps, but collaboration can be incredibly fruitful. Paranormal researchers can benefit from scientific rigor and methodology, while scientists can gain insights from carefully documented anomalous experiences. This cross-disciplinary approach can lead to new avenues of inquiry and potentially even groundbreaking discoveries.

  • Empowering Critical Thinkers: Ultimately, the responsibility for discerning truth from fakery lies with the audience. We must cultivate a culture of critical thinking, encouraging viewers to question claims, analyze evidence, and demand transparency from investigators. By becoming discerning consumers of paranormal content, we can elevate the discourse and hold creators accountable for their methods and findings.

The road to a credible conversation about the paranormal is long and winding, but it is a journey worth taking. By recognizing the pitfalls of clickbait ghosts, embracing critical thinking, and fostering open collaboration, we can move beyond the realm of cheap thrills and manufactured mysteries. We can create a space where genuine investigation, rigorous analysis, and respectful dialogue thrive, paving the way for a deeper understanding of the mysteries that lie beyond the veil of the known. This, in essence, is the true legacy we can leave for future generations: not a landscape littered with the ghost orbs of fabricated frights, but a path guided by critical discernment, a commitment to truth, and an enduring fascination with the uncharted territories of the paranormal.
















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